Speech IS power and if your job is to sell a service or a product (or yourself) it’s a Superpower.
Let's face it, public speaking isn't everyone's favourite activity. But for your business, it's an absolute game-changer!
Think about it: Steve Jobs didn't just sell phones—he told stories that made us line up around the block.
If speaking for business isn’t part of your brand-building strategy, you’re missing a trick.
As Father of the Bride (or Groom), it's likely that you’ve thought about making this speech since the day your little bundle of joy came into the world. Make sure you enjoy it.
Traditionally, you’ll be the first one up. It’ll be down to you to set the tone and if you are nervous and uncomfortable then your audience will...
As long as you show up as the same person whether online or in real life, you’ll create a personal brand that’s aligned with your values and is congruent with your personality. Don't try to be somebody you think you should be or use language that isn't yours. You’ll be certain to get caught out...
Better still if you can get on a stage and speak to an audience not only do you increase your reputation as the go-to person in your industry, but you build your Personal Brand. As my guest, keynote speaker and marketing master, Mark Schaefer says ‘Personal brand is Everything!’
I ended up fortuitously at the Royal Shakespeare Company as a dresser. Well, you could say I found my tribe. It was there in 1994, standing in the wings, a faint smell of grease paint in the air, that I had my penny drop moment...
So, you have an amazing product (idea or message) you want to share with the world. You know the world needs what you have to offer but you’re afraid that when you stand up to speak, you’ll hear sniggers, laughter or worse still, tumbleweed.
Once you have that talk under your belt it can be used again and again, refined, and adapted, to fill 10 minutes or 90 mins. To talk to an audience of 10 or 10,000.
