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Before I start working with a client, I ask them to write down everything they need to say. Get it all out.
Generally, what I get is a 2000-word essay. A fabulous piece of writing but dry and devoid of any personality. Having said that, we may not use any of it, but I don’t rip it up immediately. It’s a starting point.
“What a waste of all those words,” you say. “Why don’t I just recite what I’ve written...
This is not networking in a conventional sense. No one tries to sell anything to anyone. However, just by being there, I have collaborated with many of the community.
YOU Are The Media is community at its best, willing to share and show love and support to those around them. Perfectly illustrated for me by the Speak Like a Speaker Club I run. John Jocham suggested I start it...
Better still if you can get on a stage and speak to an audience not only do you increase your reputation as the go-to person in your industry, but you build your Personal Brand. As my guest, keynote speaker and marketing master, Mark Schaefer says ‘Personal brand is Everything!’
